Trying to match a font from a client's old artwork?

Jalene Melton - Wednesday, March 01, 2017

What the fontMyFonts’ WhatTheFont web page is the first place I look. Upload a scan or screenshot of part of a font to find the closest match in their database. If the database doesn't find what you are looking for, you can ask font enthusiasts to lend a hand in the WhatTheFont Forum.

WhatTheFont now also has a mobile app as well. WhatTheFont Mobile

What font is Another online resource is What Font Is.

Creative Quotes

Jalene Melton - Wednesday, May 18, 2016

You can use an eraser
on the drafting table,
or a sledgehammer on
the construction site.

— Frank Lloyd Wright, Architect

How to add comments to a PDF with Adobe Acrobat Reader (free).

Jalene Melton - Saturday, April 09, 2016

If you do not have Adobe Acrobat PDF Reader (free) on your computer you can download it here: Download Adobe Reader

The Sticky Note tool in Adobe Acrobat (paid version) and Adobe Reader allows for commenting on your business PDF files. Sticky Notes are usually used in workflow environments to gain feedback from other users. Users cannot post Sticky Notes to a PDF document if comments are disabled by the creator of the document.

Step 1
Choose Tools > Comment to open the Comment tools in the secondary toolbar. The comments that you add to the document are displayed in the right pane.

Step 2
Select the Sticky Note tool,  Sticky Note and click where you want to place the note. Type text in the pop-up note. You can also use the Select tool to copy and paste text from a PDF or text document into the note.

Step 3
Alternatively, you can press "Ctrl 6" on the keyboard simultaneously. A yellow Sticky Note icon will appear on the screen with a text box where you can enter notes.

Step 4
Move the Sticky Note icon where you would like it to be displayed by clicking it and dragging it across the screen. You can also move the text box using the same method. Resize the text box by clicking the bottom left or right corner and dragging it in or out.

Step 5
Click inside the text field and type your note.

Step 6
Add as many Sticky Notes as you desire.

Step 7
Save the PDF document when you are finished adding notes by pressing "Ctrl S" simultaneously, then attach the PDF to an email and send back to the creator.

Pantone Color of the Year 2016

Jalene Melton - Saturday, March 26, 2016


PANTONE 15-3919


PANTONE 13-1520

For the first time Pantone has introduced two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

Click on the color swatches on the right and scroll down to the middle of the page to see color pairings for the Pantone colors of the year on Pantone's website.

Pantone color of the year 2015

Jalene Melton - Saturday, February 28, 2015


PANTONE 18-1438

I look forward to Pantone's color forcast each year. Pantone's Color of the Year influences product development, purchasing decisions in fashion, home and industrial design, as well as product packaging and graphic design. The Pantone Color of the Year for 2015 (shown on the right) is: PANTONE 18-1438 Marsala

Campaign Monitor has great resource info for creating HTML emails

Jalene Melton - Monday, August 11, 2014

The code used for building an HTML email is not the same as the code for webpages. Campaign Monitor says "While web browsers continue their onward march towards standards, many email clients have stubbornly stayed put." So this can put a snag in making your HTML email look the same in most email clients.

Once you determine the target market for your eblast, you can determine which email clients they will be likely to be using. Campaign Monitor has a Will It Work resource section that lists what code will work in which email clients.

It includes info on:

  • Supported CSS  A complete breakdown of the CSS support for every popular mobile, web and desktop email client.
  • Email Design Guidelines  Email Client Stats – Mobile email is now in the lead
  • Best Width  The best width to create your HTML email is 550-600 pixels.
  • Image Blocking  Outlook 2011 for Mac and Outlook 20013 and 2007 for PC will only display images for trusted senders
  • Web fonts for email
  • Email buttons that use VML and CSS
  • Email backgrounds  In the past it has been a little tricky to get backgrounds to show in email clients.
  • Flash  Avoid using Flash in email, it is not widely supported.

How to insert videos in your HTML emails

Jalene Melton - Sunday, August 03, 2014

Video Player ImageVideo is not supported in email blasts, yet. So here is what you do:

To include your video in your email blast, you can show a screenshot of the first frame of your video with a play button for your users to click on that links to the video online.

  1. 1. Choose your video format that’s compatible most everywhere.

  2. 2. Post your video online (Youtube and Vimeo are the easiest options)

You can use the video block tool on emma, or the insert video link on Constant Contact etc. to pull the thumbnail screenshot with the play button that YouTube and Vimeo send.

If the thumbnail isn’t the still frame that you want, you can add your video the old-fashioned way, by taking a screenshot of the still you'd like to display and linking that image to the video's URL.

The video will not actually play in the email; it will link out to your YouTube or Vimeo URL.

The Expert, Short Comedy Sketch (Project request humor)

Jalene Melton - Thursday, April 03, 2014

This is a funny business meeting comedy sketch illustrating what it is like to be an engineer in a project meeting. To me, it reminded me of what it is like to work in advertising design as well!

WordPress Security

Jalene Melton - Monday, January 27, 2014

WordPressWordPress is an open source blogging tool that can also be used as a content management system (CMS). It uses PHP and a MySQL database that runs on your web hosting service.

In June 2013, it was found that some of the 50 most downloaded WordPress plugins were vulnerable to common Web attacks such as SQL injection and XSS.

Individual installations of WordPress can be protected with security plugins. Users can also protect their WordPress installations by taking steps such as keeping all WordPress installation, themes, and plugins updated, using only trusted themes and plugins, renaming the default admin account, as well as editing the site's .htaccess file to prevent many types of SQL injection attacks and block unauthorized access to sensitive files.

To learn more…

Kevin D. Hendricks has written an excellent article: WordPress Security 101: A Quick Guide to Locking Down Your Site on the blog. iThemes also offers a free WordPress Security Pocket Guide.

Adobe Business Catalyst versus WordPress

Jalene Melton - Thursday, January 09, 2014

My clients often ask me what website content management system (CMS) I recommend.

Website content management systems can be categorized into two groups: Open-Source and Proprietary Software-as-a-Service.

An open-source CMS does not mean that it is free. It simply means that the source of the application or software is freely shared on the Internet so that users can collaboratively help move the product along with technology. Wordpress is an open-source content management system.

The quality of a SaaS is determined by the integrity of the company that creates, updates and hosts that system.

Johnathan Hinshaw from Ebway Creative has a quick educational video regarding the benefits of using a hosted software-as-a-service (SaaS) website content management system such as Adobe Business Catalyst as opposed to using an open-source CMS.